Projects

A snippet of my work

Product page redesign

Web Content Editor

- Addressed structural lack of heading tags

- Better UI with clear sections

- Cross-marketing the app

Result - increased account openings

Product Manager

- Owned end to end decommissioning of US loans business on mobile

- Worked directly with iOS and Android engineers

- Ensure no effect on other lines of businesses

Result - seamless experience for all app users on day of loan book sale

Website Manager

- Pitched and succeeded in onboarding SEO vendor

- Created long-term SEO plan which addressed technical SEO as well as a content plan

- Created best practice guide and educated on the importance of organic search in 101-style sessions

Result - increase of up to 400% YoY in keyword rankings